Bellenda Identity Lab

A tailored workshop to read your brand in depth, set a direction and build solid foundations before the creative work begins.

A working space built around the project

Every collaboration begins with a brief, but the most interesting information often comes out in conversation. That is why, when we work on a logo and visual identity, we add a more open, guided first phase: a workshop designed to listen, bring things into focus and read the company more deeply.

It is not a standard step or a formula. It is a working space built around the project, useful for understanding whether the brand needs to evolve, become clearer or reposition itself. For us it is also a way to get to know each other better and lay clearer groundwork from the very start.

This conversation shapes a sharper vision, clearer objectives and common ground on which to build the visual identity and brand book.

The method

We introduce a phase of guided listening to read the context, understand where the brand stands and bring out the information the project needs. Everything that emerges is translated into a shared, concrete direction, which becomes the starting point for the work on visual identity and brand book.

01 →

Brief / understanding

We start from the context and understand the challenge the project has to meet.

02 →

Listening

We bring out the information that will guide the project.

03 →

Synthesis

We turn what has emerged into a shared direction, ready to work with.

04

Design

The direction takes shape: visual identity and brand language.

Who it is for

Identity Lab is designed for companies starting a new identity project, and for organisations that feel the need to put things in order, clarify their positioning or give their brand new consistency.

For those who

are launching a new brand

want to renew their logo and visual identity

have a mature brand that isn’t yet expressed at its best

need to reposition

are looking for solid foundations before the creative work

feel their brand needs a fixed point

For those who are launching a new brand

For those who want to renew their logo and visual identity

For those who have a mature brand that isn’t yet expressed at its best

For those who need to reposition

For those who are looking for solid foundations before the creative work

For those who feel their brand needs a fixed point

What we explore

The exercises are calibrated to the brief and to the company’s specific goals, built to bring out what the brand is and where it wants to go. They don’t follow a fixed pattern: they change with the project, the sector and the moment the company is in. These are the areas we explore together.

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