A new skin for the online catalogue
Planning, design and development of the new Dermovitamina website.
Client: Dermovitamina, Havea Group
Dermovitamina is a pharmaceutical company specialising in skincare solutions.
After a rebranding, the website needed rethinking: graphics, site map and content structure. We started from the brand’s positioning and an initial analysis, defining user journeys that lead to the product pages, with an SEO-oriented approach. Users can browse the catalogue by product line, need or area of application, use the search, or start from an article and reach the recommended product.
We handled the planning, the site map and the page design, optimising the user experience and making the most of the new catalogue structure. We wrote the introductory texts and editorial articles, then moved on to developing the info-commerce site: a front end consistent with the concept and a back end designed to automate some processes and the management of the catalogue.
The work was carried out together with the Dermovitamina team, to translate the brand identity, visually as well. The site images, product page texts and brand identity were developed by the client.
The result, fresh and dynamic, is a website in line with Dermovitamina’s new image.
The product pages were designed to present a great deal of information clearly and accessibly, taking numerous exceptions into account. The hierarchical structure of the content aids reading and guides users through the product’s distinctive features.
The colour palette follows the structure of the catalogue: each product line has its own colour, picked up across the site (images, headings, details, backgrounds). All this complexity is handled automatically by the CMS, to make content updates simpler and faster.
