E-commerce for designer eyewear
58 Ettore Ponti: smart customisation on a budget-friendly formula.
Client: 58 Ettore Ponti
58 Ettore Ponti is a Milan-based business with two shops selling designer eyewear. A very distinctive offer which, online, had to keep its full breadth and an aesthetic true to the owners’ identity, with journeys for different types of users, designed on the knowledge of customers built up over years of activity. All within the available budget.
With this in mind, after a market analysis, we chose Shopify, making the most of its potential and flexibility. We customised the interface and, above all, built a detailed catalogue that helps users find the right pair of glasses through a rich set of filters.
The site therefore serves users who know what they want (through filters and searches by brand, model, colour and type), as well as those who are less sure and prefer to browse the collections curated by the client.
We focused on the design of the product page and on supporting the client in defining content and personalising communications during the sales process. To optimise the budget and make the client self-sufficient, for example in producing photos and managing social media, we provided documents with accurate, simple guidelines tailored to their specific needs.
A scalable solution with good value for money, which we designed on a market-leading platform in order to keep costs down and rely on thoroughly tested features.
The client was made self-sufficient in managing the platform through a playlist of video tutorials created specifically to make learning easier.
