Human + Tech
We help B2B SMEs use artificial intelligence and new technologies to grow, starting from strategy and brand identity.
The starting point
The question to start from
When a need arises in a company, the first question is usually which platform to buy. That is often how it went with ERP and CRM systems, and processes ended up bending to the software.
We suggest starting from a different question: what do you need to be competitive today, and how can technology and AI help you get there?
The gap
15.7%
of Italian SMEs use artificial intelligence, compared with 53.1% of large companies. In 2023 the gap was 20 points; by 2025 it had grown to 37.
Where the value lies
70%
of the value of AI depends on people and processes, according to BCG. Algorithms and technology account for the remaining 30%.
Before the first call
80%
of the time in B2B, the winning supplier is the one the buyer already preferred before the first sales contact.
Sources: Istat, Imprese e ICT 2025 · Boston Consulting Group, 10-20-70 rule · 6sense, B2B Buyer Experience Report 2025
Our approach
People at the centre
Strategy, creativity and technology bring out what makes a company unique and recognisable.
Strategy
It starts from the people who lead the company and the people who choose it: where to go, for which clients, with what promise.
Creativity
It shapes the brand identity from what makes the company unique: its people, its craft, its way of working. That is what AI cannot copy.
Technology
It does the slow, repetitive work and makes bespoke design affordable even for an SME.
Invisible technology
Technology you barely notice
It adapts to the company and frees up time for the work that calls for judgement.
Listen before proposing
Every project starts with a conversation with the people who lead the company.
Make the real work visible
We find out who does what, and which knowledge lives in a single person’s head.
Craft leads the way
Experience and judgement make the decisions; technology takes care of the repetitive work.
Built around people
The software adapts to the way you work. Nothing new for the business owner to learn.
Knowledge stays in the company
Whatever comes to light is documented and stays yours, with no dependence on a platform.
Invisible technology, visible people.
Where it applies
Three levers of competitiveness
You can start from any of the three, choosing the most pressing problem.
IDENTITY
How recognisable is your company next to its competitors?
Brand platform, visual identity and applications, starting from a workshop with the management team.
PROCESSES
Where is time being lost in day-to-day work?
Ready-made modules that we adapt to the way you work: access management, image generation, surveys and dashboards, assessments, configurators, bookings and calendars.
SERVICES
Do clients and partners find what they are looking for, when they are looking for it?
We listen to the team and to people outside the company, then design the service around those who use it and test it with real people.
The method
Five sprints: people decide, we design, technology speeds things up
Every sprint ends with a visible result, and at the end of each one you decide whether to continue.
1
Listening
We listen to the team and to clients to understand what works and what doesn’t.
2
Alignment
Together with management, we choose where to act.
3
Prototype
We build a first version together with the people who will use it.
4
Test
We try it out on real cases and fix what doesn’t work.
5
Pilot
The solution goes into use, with us working alongside the team.
Then Integration and adoption are planned together, based on what the pilot has shown.
Working together
Three ways to work with you
The right formula depends on how the company is organised and who is already on the team.
Experts on a specific problem
You hand us a specific issue, brand or platform, and we solve it independently.
Project direction
When in-house roles are missing, we take on the day-to-day management.
Alongside your team
We work with the people you already have and leave the skills in-house.
What’s the headache your company has been living with for ten years?
Identity, processes or services. Think about your strategy, your people or your clients. Write to us, a line is enough: if you like, we’ll get back to you and think it through together.