Tailor-made delivery.
Design of the image, strategy, packaging and social media of the delivery of a historic vegetarian restaurant.
Strategy, Visual iedntity, social media, photography
La Vecchia Latteria is a historic (and delicious) vegetarian restaurant in the heart of Milan, characterized by a visual identity made up of lively layers that have taken place over the years.
With the first lockdown of 2020, it needs to start a delivery service – managed independently by choice – whose communication had to be integrated but distinguished from that of the restaurant.
We took care of the overall strategy: from organizational set-up to naming, packaging, social content, campaigns, trying to find a formula that respected the owner’s philosophy and was consistent with the evolution of the restaurant’s cuisine.
A spin off version of the historic mascot — the cow designed in the 1980s — has been created for the A casa mia, characterized by a domestic floor lamp instead of a street lamp.
![1POST-IG-1](https://www.bellendastudio.it/wp-content/uploads/2021/04/1POST-IG-1.png)
![POST-FB-IG-2](https://www.bellendastudio.it/wp-content/uploads/2021/04/POST-FB-IG-2.png)
![POST-FB-IG-4](https://www.bellendastudio.it/wp-content/uploads/2021/04/POST-FB-IG-4.png)
![POST-FB-IG-3](https://www.bellendastudio.it/wp-content/uploads/2021/04/POST-FB-IG-3.png)
![POST-FB-IG-5](https://www.bellendastudio.it/wp-content/uploads/2021/04/POST-FB-IG-5.png)
![latt-pack](https://www.bellendastudio.it/wp-content/uploads/2021/04/latt-pack.jpg)
![Paper-Bag-latteria](https://www.bellendastudio.it/wp-content/uploads/2021/04/Paper-Bag-latteria-scaled.jpg)
![llgogs](https://www.bellendastudio.it/wp-content/uploads/2021/04/llgogs.png)
![iphone_mockupok](https://www.bellendastudio.it/wp-content/uploads/2021/04/iphone_mockupok.png)
To complete the content creation work, we made the photographic shots of the menu’s dishes, which varies according to the seasons.